Super Retina. In big and bigger. An all-screen design gives you a large, beautiful canvas for everything you love to do. And iPhone XS Max makes it massive, with a screen that measures 6.5 inches — our largest display ever on an iPhone.
Custom-built OLED. The OLED panels in iPhone XS allow for an HDR display with the industry’s best colour accuracy, true blacks, and remarkable brightness and contrast. They’re the sharpest displays, with the highest pixel density, on any Apple device.
A new level of water resistance